SEO Beginners Guide: A Journey into Search Engine Optimization

Categories: Digital Marketing
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About Course

This beginner-friendly course takes you step by step into the world of Search Engine Optimization (SEO). You’ll learn the fundamentals of how search engines work, how to optimize websites, and how to build strategies that increase organic traffic and rankings. By the end of this course, you’ll be ready to apply SEO techniques to real-world projects.

What Will You Learn?

  • By the end of this course, learners will be able to:
  • Understand the fundamentals of SEO.
  • Conduct keyword research and build strategies.
  • Optimize website content, structure, and performance.
  • Build backlinks and authority ethically.
  • Use SEO tools to track, analyze, and improve rankings.
  • Apply SEO to real-world projects and business websites.

Course Content

Module 1: Introduction to SEO
Lesson 1: What is SEO and Why it Matters Lesson 2: How Search Engines Work (Crawling, Indexing, Ranking) Lesson 3: SEO vs Paid Advertising (Organic vs PPC) Lesson 4: Key SEO Terminology Every Beginner Must Know

  • Lesson 1: What is SEO and Why it Matters
  • Lesson 2: How Search Engines Work (Crawling, Indexing, Ranking)

Module 2: Types of SEO

Module 3: Keyword Research & Strategy

Module 4: On-Page SEO Optimization

Module 5: Off-Page SEO & Link Building

Module 6: Technical SEO

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